Designer Ricardo Seco describes his collection as being the embodiment of the timeless style of the Kennedy era. The 1960s might have been a turbulent time politically, but the fashion industry was rich with Beatle Boots, mini-skirts, bell-bottom jeans, Nehru jackets, paisley prints, tie-dye and batik prints, pompadour, crew cut and flattop hairstyles for men and chignon and beehive hairdos for the women. These areas of fashion where music, fashion and art were the ultimate freedom of expression inspire Ricardo Seco.

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